Grassroots Goats

For

Grassroots Goats founder Terrisa Churchill and her family, it's all about the goats.

Churchill runs a goat farm, which was only a hobby until Blue Mountain Station came along, she said. The whole brand is a family affair. Churchill said she and her husband both love to eat and she loves to cook, which inspired them to start making goat cheeses.

The couple's youngest daughter will work as the marketing rep for the startup company while their old- est daughter will work as a cheese maker and in devel- oping recipes. Churchill said she also hopes her sons will help with the family farm.

Now that Churchill and her family have the opportu- nity to expand the brand with the artisan food center, she said she has an opportunity to run a store in town to sell the goat cheeses her fam- ily makes. Churchill said she had hoped to open a store- front at her home, but they are so far out of town, off the beaten path, that it would be difficult to drive customers to their location.

Blue Mountain Station offers a place for the fam- ily to host a storefront in town without buying a build- ing. Most importantly for Churchill, the station also has a commercial kitchen, which the vendors will all be able to use to make their products.

In the future, Churchill said she hopes to branch out and make yogurts and other goat milk products, but for now she plans to stick with a variety of cheeses.