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DAYTON—In his report to the Hospital Board of Commissioners on Sept. 8, Columbia County Health System CEO Shane McGuire said active marketing by his marketing team is paying off in getting patients to utilize Dayton General Hospital for their health care needs.
Marketing has been accomplished at Kadlec Medical Center, St. Mary’s Providence Hospital in Walla Walla, and elsewhere, since McGuire has instituted an active marketing plan, he said.
McGuire attributed active marketing to a strong inpatient volume in July, which exceeded the revenue budget by $138,000, and the highest volumes the Emerg...
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