Searching for Words That Unite Us

Two days before last year’s presidential election, Frank Luntz walked away from a CBS 60 Minutes focus group leaving people uncontrollably screaming at one another. He couldn’t stop it. Nobody could.

America’s political frustration has boiled far beyond anyone’s ability to listen and find common ground. Our country’s polarization now is to the point where people are shooting one another.

Luntz is the best in the business. He is a pioneer in the field of communications and public opinion research. While at Association of Washington Business (AWB), we hired Luntz to help us find the words, phras...