Discover Dayton's Diversity

DAYTON—The catch phrase, “Discover Dayton’s Diversity,” will be used in the City’s comprehensive plan and Boe Stevenson of Boe Designs created a corresponding graphic.

Phrase development was initiated by City Clerk Trina Cole who suggested the Dayton Planning Commission come up with a phrase. The Commission held a brainstorming session and several options were sent out for for community members to vote on.

“Discover Dayton’s Diversity” received the majority of the public vote and earned a spot in the City’s comprehensive plan update.

Boe Stevenson of Boe Designs, in Dayton, created the logo.

“The most challenging part of the design process was in selecting elements that best represent Dayton and all of the things we have to offer here. I chose to represent the fact that we have amazing outdoor activities such as skiing and fishing, but we also have industry such as wind farming. An attempt to add more elements to the design would certainly have ended up too busy looking. I’m not a big fan of putting 10 pounds of stuff in a five-pound bag,” Stevenson said.

It is unknown how and where the slogan and logo may be used in addition to the comprehensive plan, but it may make appearances in other promotional materials as well.