Serving Waitsburg, Dayton and the Touchet Valley
Serving Waitsburg, Dayton and the Touchet Valley
Thirty stylists from all over the world were selected to visit Finland and experiment with the Sim Finland Trillion Tones product line. On their visit, the stylists were treated to a walking tour of Helsinki.
Stylist Bridget House at the Sim Finland Factory in Tampere, Finland.
Instagram is a streaming portfolio of the many looks achievable with Trillion Tones colors.
Before and after snapshot of Finnish model, Salla. For this dye job, "I used the permanent mixture to create a deep plum color," says House.
DAYTON-There's a tangible spark of electricity in the room when an artist is united with their palette. Possibilities stretch out endlessly before stylist Bridget House and sparks are flying.
She, along with a few other hairstylists, was invited overseas to experiment with a new line of hair color.
"I was chosen, along with 30 other stylists from across the globe, by Sim Finland to represent their brand here in the United States."
The stylists were selected based on their social media presence, the caliber of their work, and their ability to utilize the color line in the best way possible.
Finnish hair professionals, Sim Finland, have added a new echelon of hair color quality in the mix.
Their brand, SensiDO Trillion Tones by Rebecca Taylor is the first color line that can be custom mixed by each stylist to make vivid color, grey coverage, permanent color, glosses, and/or blondes.
To understand what makes Trillion Tones so special, one must have a rudimentary knowledge of the hair coloring market.
There are now, in general, three quality levels of hair color:
Box dye-in which the factory mixes the tones and the consumer adds peroxide. These are the most affordable and most readily available colors, but also the most limited.
Traditional salon color-in which the stylist chooses from premixed tones, then adds peroxide.
With Sim Finland Trillion Tones, stylists are given red, yellow, and blue pigment. The tone is mixed entirely from scratch. Then the stylist can choose to add an alkaline medium (or not) and peroxide.
The alkaline component determines lift, or amount of grey coverage. "This allows me to make permanent blues, greens, pinks, etc," House explains, "that has never been an option before!"
Alkaline helps pigments penetrate deeper into the hair shaft, it also boosts the lightening process by acting as a catalyst when mixed with hydrogen peroxide (developer).
When exposed to hair strands, hydrogen peroxide causes oxidation. The released oxygen lightens the natural melanin pigment, and also creates longer lasting color.
"I can add alkaline to my bright colors for deposit(ing color). Before Sim Finland Trillion Tones, any alkaline added would have destroyed the pigment molecule," continues House, "Sim has invented a primary pigment that is resistant to that."
It's the stylist's choice to create their own essentially limitless unique shades.
The line is paraphenylenediamine (PPD) free, vegan and cruelty free. PPD is a chemical substance that is commonly found in permanent hair color and other dyes that can act as an allergen in certain cases.
For those whose workplaces don't allow brighter colors, House can also create darker, more muted versions of colors without having to bleach first. This option is not only richer in color, but is healthier for the hair than bleaching.
House adds that if the desired result is outrageously bright fashion colors or pastels, lightening the hair is still a necessary first step to produce the best result.
That said, Trillion Tones' new hybrid color line is revolutionary, yet surprisingly comparable in price to others.
Stylists are no longer limited to just direct dye, demi or permanent, but can now make any color for any temperament.
Customers could come in with Pantone color swatches for reference and have the most customized rainbow, or ombre fade possible.
In Finland, House and the other selected stylists were supplied with models and the entire Sim Finland product line. With it, they created the company's US marketing platform, including commercials, tutorial videos and ad campaigns.
Bridget House, and Trillion Tones' Instagram feed is an infinitely scrollable portfolio of hair inspiration.
Stylists have even more color recipe control with the Trillion Tones color mixing app.
Users input the starting hair color and then slide color bars to the desired change. As the sliders are toggled, the recipes for the desired mix appear.
Sim Finland also offers accessories for stylists, such as a multiple color mixing bowl with separate quadrants for multiple colors, color maps, brushes, capes and scales for weighing out ingredients. However, their Trillion Tones products are available only to select, licensed stylists.
The line will be available in all 565 USA SalonCentric stores, including House's Main Street salon, after March 2020.
Until then, House's work with the line can be seen via her Instagram feed: @bridget.house
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